McDonald’s

Worldwide

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Creative Direction: Gordon Thompson
Design Lead: McKenzie Moore
Design Team: Emma Heinz, Ramzi Husein, Alyssa Koumaras

For the first time ever, McDonald’s took its largest global event international—welcoming over 12,000 attendees from 115+ markets to Barcelona. The event marked the debut of the brand’s evolved, multi-dimensional visual identity– and a massive opportunity to reimagine the experience from the ground up.