McDonald’s

Feel-Good Marketing Awards ‘24

Design Lead: McKenzie Moore
Agency Partners: Agency123 + Creative Filter

The Feel-Good Marketing Awards celebrate standout marketing from across McDonald’s global system, recognizing the work, teams, and creativity that move the brand forward. For the 6th annual show, the experience was transformed into an immersive 8-bit world, reimagining the awards as a nostalgic, gamified journey. I led the creative direction, defining and bringing the concept to life across all aspects of the show—from narrative and visual identity to stage design and the overall attendee experience.