McDonald’s

Fan Store

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Design Lead: McKenzie Moore
Senior Designer: Emma Heinz

The McDonald’s Fan Store marked a first-of-its-kind retail experience at McDonald’s global headquarters—a space designed to let employees, visitors, and fans rep the brand in a bold, unmistakably McDonald’s way.

Tasked by the Brand team, our Senior Designer and I developed over 100 merch designs in just 10 days—from apparel to playful collectibles—each rooted in the spirit of McDonald’s. To promote the launch across MHQ, we developed creative efforts from scavenger hunts and giveaways to weekly pop-ups and a full photo shoot.

The launch exceeded expectations, turning a one-off brief into an ongoing creative workstream.